Creating an FDA-approved supplement label is just the beginning when crafting an attention-grabbing product label for your dietary supplement. While regulatory compliance is essential, the real challenge lies in designing a label that follows the rules and sets your product apart from the myriad competing options on the market. In this post, we’ll explore both aspects of label creation. We’ll start by breaking down the basics of designing an FDA-approved supplement label and then share practical design tips to ensure your label attracts attention and ultimately leads to increased sales.
FDA-Compliant Label Basics
Supplement labels consist of two main components: the front label panel and the information panel. The front label panel is the side of the supplement container that consumers see first, typically displaying the manufacturer’s brand, the product’s name, and the net quantity of the contents. Just to the right of this label, you’ll find the information panel, which houses details like serving size, dietary values, and the ingredient list.
To create an FDA-compliant label, you need to include the following five elements on the packaging of any nutritional supplement:
- Statement of Identity: The Statement of Identity is the supplement’s official name. It serves as the primary identifier and is typically placed at the center of the front label panel. For example, if the supplement is a vitamin C tablet, the Statement of Identity might simply read “Vitamin C.”
Read our blog: The Crucial Role of Statement of Identity in Food Labeling
- Net Quantity of Contents Statement: The Net Quantity of Contents Statement informs consumers about the quantity of the product in the container. It’s usually found on the front label panel, below the Statement of Identity. It could state the number of capsules or tablets, such as “60 capsules.”
- Nutrition Labeling (Supplement Facts): The Nutrition Labeling, often referred to as “Supplement Facts,” provides detailed information about the supplement’s nutritional content. It includes daily values for nutrients and is crucial for consumers to make informed dietary choices.
Learn how MenuSano Can Help: Nutrition Fact Labels
- Ingredient List: The Ingredient List is a comprehensive list of all components in the supplement. It should be in descending order of predominance by weight, with the most abundant ingredient listed first. This informs consumers about the content of the product.
- Name and Place of Business of the Manufacturer, Packer, or Distributor: This section identifies the companies responsible for manufacturing, packing, and distributing the supplement. It includes the company’s name, city, state, and zip code. This information adds transparency and accountability to the product.
While these FDA requirements may seem straightforward, creating an effective label involves more than just compliance. You need to focus on design elements that capture the consumer’s attention in the limited time you have to make an impression.
Supplement Label Design Tips
In a world where consumers make purchasing decisions in a matter of seconds, your dietary supplement label is often the first point of contact with potential customers. To succeed, your label design should strike a balance between art and science. Here are eight recommendations for creating dietary supplement labels that set your product apart:
- Keep It Simple: Consumers are bombarded with marketing messages all day long. Simplicity helps them to process your message more easily. Use minimal text and high-quality graphics to convey your marketing message.
- Be Strategic with Your Color Scheme: Colors have psychological associations. Consider the purpose of your product and choose colors accordingly. Green often signifies growth and healthy living, but don’t be afraid to stand out with a fresh take on color or match it with your product’s purpose.
- Harness the Power of White Space: White space makes your text stand out and enhances readability. It’s counterintuitive but effective.
- Make Your Text Design Memorable: Use a combination of fonts and type sizes strategically to convey key information without overwhelming the design.
- Use High-Quality Materials: Labels created with high-quality materials and printing give the impression of a quality product. Don’t skimp on label quality; it can affect consumers’ perception of your product.
- Keep Your Product Design Consistent: Consistency is key, especially if you have multiple dietary supplements on the market. Ensure that your label designs follow a common theme, making it easy for customers to connect your new products with your brand.
- Think Eco-friendly First: In an environmentally conscious world, using recycled materials or biodegradable alternatives in your labels communicates your commitment to the planet and can attract like-minded consumers.
- Professional Designs: Professional graphic design can capture attention and convey your message effectively.
Partnering with MenuSano for Dietary Supplement Success
Creating an FDA-approved supplement label is crucial for regulatory compliance, but it’s not enough to make your product stand out in a crowded market. By integrating design best practices into your label creation process, you increase your chances of not only meeting regulatory requirements but also enticing consumers to choose your dietary supplement over others. In this journey to label excellence, you don’t have to go it alone.
MenuSano, a pioneering force in nutrition labeling technology, can be your indispensable partner in crafting effective dietary supplement facts labels. We offer cutting-edge solutions that simplify the complex terrain of nutrition compliance. Our platform is designed to make your life easier, whether you’re a manufacturer, dietician, or restaurateur. One of the standout features of MenuSano is its commitment to staying current, automatically updating to reflect the latest guidelines as regulations evolve.
Ready to get started? Sign up with MenuSano today and embark on a journey of label excellence